"Big boys" and Advertising
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mercredi 30 novembre 2011
lundi 28 novembre 2011
samedi 26 novembre 2011
Are You a Sleep Texter ?
Do you sleep with your iPhone, Blackberry, Samsung (...) next to your pillow ?
If you read this article, you may have to reconsider this ...
Apparently some people take their phones during the night and are unconsciously sending cabbalistic text messages to their contacts.
This article explains that these people tend to be people who have a stressing busy life during the day with many things to do.
It sounds quite alarming to me, are we such under pressure that some of us feel they have to be around the clock 24/7 ?
Maybe we should learn how to switch off sometimes ...
vendredi 25 novembre 2011
Luxury Online Strategy : Dior Sets an Example
When luxury consumers are seeking for information on the Internet before buying a product and are in a certain crisis of confidence which lead them to choose between desire and durable investment, luxury brands know that they must again give a meaning to the act of purchase.
How ? While coming back to their roots, by developing the quality and the exclusiveness of the products, their know-how and their history, and by nourishing the relation with their customer.
Nowadays, all luxury brands websites have an iconographic section which is sublimating their past. Some, particularly in order to justify their prices, highlight their know-how. For exemple Chaumet, Rolex, TagHeuer or Hermès propose a video section showing the craftsmen at work and revealing the backstage of the executions.
It is today all the more necessary as Web 2.0 transformed the web into a space of conversations, avid of contents, with its forums, blogs, sites of consumers opinions and social networks (Facebook, Twitter, You Tube, etc).
From now on,only a small part of luxury brands can imagine the launch of a new product without their relational section directly targetting the blogosphere.
It's the model followed for the launching of the saga Lady Dior carried out by the Balistikar tagency, specialized in luxury brands buzz. Christian Dior Couture completed this operation by a teasing sent by email to his european database.
It is all the logic of the saga Lady Dior 100%Web (see article here) : a glamor movie interpreted by an Oscar-winning actress, Marion Cotillard, associated with a refined buzz operation, and thanks to this promotion, all the blogosphe spread the message and then ensure, via posts straight away referred in search engines, a great notoriety to Dior and its new product.
And you, do you think luxury brands have to use social media so much ? Don't you think there will be a risk of dispertion of their brand image ?
jeudi 24 novembre 2011
The L2 Digital IQ Travel & Luxury Report
We can see that these two industries have a different way to manage their digital marketing. On the one hand, we notice that the luxury industry, even if it is present online still remain quite confidential. Luxury industry wants to enhance its exclusivity and not showing too much of what she can offer through online ads, or else it might lost its prestige. On the contrary, travel industry has learned how to use to their best the media tools available today. Travel industry is everywhere, expanding itself through internet so that it can be seen by everybody. By the way, it is not a hazard that you’ll find three airlines in the top three Digital IQ companies.
For both industries it is an important tool which allow them to enlarge their clientele, interact with their customers, offer real time information and personalized services.
lundi 21 novembre 2011
How About Baby Boxes ?
What is a baby box ?
It is a place where a woman can leave her child when she wishes to abandon him/her. Baby boxes exist in Belgium, Italy, Germany, Austria, Switzerland and Slovakia.
How does it work ?
A woman leaves the child in the box which is placed outside the hospital. Children can be left there up to one year in the great part of the countries previously quoted. When the child is put in this box, an alarm goes off and tells instantly the nurses in the hospital that there is a baby in the box, so that the child won't be abandoned outside alone.
Some say that it is a good principle,which is not my point, they argue that it could reduce the number of abortions, that it protects from children running wild, that it prevents infanticides and child-abuse. Well, why not, but I think that these boxes are just a regress, that it encourages the mom to give birth alone and to get rid of the baby like an object without questioning themselves. I think it makes "easier" the choice to abandon the baby as things will be done totally anonymously, the mother would not be seen as a bad person, or questioned about her action, as no one will know. The statistics reveal that the majority of the women who use these boxes are very young people, isolated and generally in situation of social marginalization.
And you ? What do you think about it ?
Want to know more ? Just click here !
mercredi 16 novembre 2011
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