We can see that these two industries have a different way to manage their digital marketing. On the one hand, we notice that the luxury industry, even if it is present online still remain quite confidential. Luxury industry wants to enhance its exclusivity and not showing too much of what she can offer through online ads, or else it might lost its prestige. On the contrary, travel industry has learned how to use to their best the media tools available today. Travel industry is everywhere, expanding itself through internet so that it can be seen by everybody. By the way, it is not a hazard that you’ll find three airlines in the top three Digital IQ companies.
For both industries it is an important tool which allow them to enlarge their clientele, interact with their customers, offer real time information and personalized services.
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