Dolce & Gabbana : Going Social

    The Dolce & Gabbana brand was created in 1985 and has grown to become one of the top luxury goods groups in the world. Domenico Dolce and Stefano Gabbana first met in Milan in 1980 when working as assistances in an atelier. Dolce, who studied fashion design and worked for his family’s small clothing factory, grew up in a small sicilian village while Gabbana, a trained graphic designer, grew up in Milan. They went into business two years later. The first collection was launched in 1986 and the spirit of their work is Jean Paul Gaultier.




   Dolce & Gabbana is present ont the Internet through various website including a corporate website, a fashion shows dedicated website, two e-commerce websites, one magazine and above all podcasts dowloadable directly on the Apple Store.

• Dolce & Gabbana Corporate Website 

Their corporate website is basically more or less a simple summary of what is said on their other websites, blogs ...

• Dolce & Gabbana : website dedicated to fashion shows 

 This website is dedicated to the online diffusion of D&G fashion shows. It was launched in 2005 and thanks to it, D&G was the first fashion house to propose to its internet followers to see its fashion shows when they want.

• E-store Dolce & Gabbana 

 This e-store is sober, minimalist and easy to use. It is a good window to D&G collections.

• Compte Twitter 

The brand is also present on Twitter with not less than three different accounts. The first one is the "official" account of the brand, it talks about fashin, interviews, collections ...

The second one is the voice of a younger person working for the brand, he/she plays the role of a funny spy insode the company.

The third account is the account of Stefano Gabbana himself.

• Dolce & Gabbana also got its TumblR account. TumblR is pretty much the same thing that Twitter, the main difference is that people are more likely to post pictures than text. They use their TumblR account mainly as a complement to their twitter accounts and to their celebrities dedicated website, Swide.

• Weibo account 

D&G also possesses an account on the famous Sina Weibo which occupies nearly 90% of social networks chinese market. The great majority of luxury brands which are active in China are on Weibo. This plateform is worth 10millions new members per month.

• Dolce & Gabbana also got 5 mobile applications and for of them are exclusively design for iPhone and iPad, the last one is designed for Nokia.

If you want to know more about the digital strategies of Dolce&Gabbana please check the video below :

Dolce & Gabbana, Going Digital from The Business of Fashion on Vimeo.